Is there any future for WEB3?

Curated By Ralph

Ralph Chua is a publisher. He is passionate about NFTs and blockchain technology. This website is curated with content from his favorite source of information. He created this website with the intention to stay up to date with the ever-evolving and groundbreaking NFT industry.

Kind of fun Um I will say the last like few months I've been kind of playing our not Playing around with the idea just trying To figure out exactly what I want to Make content on and like which portion Of in it or like what part of web3 do I See a potential future As an industry because like there are People who tweet and I think nft God has Said this a bit too extreme even Honestly in my opinion for what I've Heard him say but he's always like you Know and you know it's the classic once Nfts are mainstream no one will know It's an nft once this web 3 is this you Know blah blah blah blockchain will be Behind the scenes that kind of thing Which like okay great and we've had this Conversation on the stream before but Like where the does that leave Everyone who's in web 3.5 it's an Industry and that's why I always back The pfps because the pfps are Like the backbone of nfts to be honest In the same way that crypto has all the Altcoins the all coins are what give the Crypto substance it's like why people Even bother to care about half the Projects in there and with nfts I'm like Okay so the pfp is a little bit Yeah a Small part of the industry I'm like Where does the rest of the industry go Like what do the in the same way that

The fitness industry people work out They go to the gym they watch YouTube Videos about working out they watch you Dudes about nutrition but they're going To do gym in web3 it's like I guess they're buying stuff and they're Buying collect I guess that's what the Equivalent of that would be but I'm just Trying to figure out where that industry Is like what is the niche and then what Is the skill I need to do to be able to Get that and I think I've landed on Trading and making that a streaming Thing but what do you think Phillip like What do you think is the part of the Industry you want to sit in as uh either YouTube or maybe you want to change and Do other things like what do you think The the thing that excites me at Broadway 3 is how it's going to fall Into the marketing mix for companies so My background at Bitcoin marketing a Bachelor of Commerce marketing degree And I ran a marketing company an Advertising agency where we've got very Large clients we do Um their promotional products their Merchandise and then we've been doing That for a very very long time Within that within the marketing mix You've got different levels right and I I would argue that merchandise is lower On the on the on the on the Chain you Know it's like the lowest level of it

Even though return on investment could Be massive I mean if you think about it If you had to take out a Super Bowl Advert like our friends did Um who wasted their five million dollars Uh oh uh Gabe Laden Yeah what's this Project's name uh Digital Yeah so if you think about it and it's More than five million because you've Got to spend two million or three Million to design it they they also to Pay a fee to the marketing agency so Just call it six seven eight million Whatever eight million dollars okay Being spent for a few people and for a Lot of people to see this ad that a lot Of them didn't understand if you didn't Think about it and say okay if we did This we took half a million dollars and How big is the stadium 80 000 people we Bought 80 000 caps and did you dagaku on Those caps it will cost us a million Dollars give it free as you walk in There's your cap and every single person In that stand is wearing a digital.com You would get advertising the entire Time because they're always focusing on People in the stands and it's costing You a tenth of what it would have cost You to do a 30 second advert right so I Think I think promotional products Emerge you know merch in the nft space Is different to what I'm talking about

You know I'm talking about we do the Universe forms for BP you know Siemens With their staff when you walk in their Staff are wearing proper branded Lounge Shirts and things like that you know all Of that sort of stuff but either way I'm Saying the value of promotional products Is very high but they're the lowest on The total bowl and then you have your Normal things like TV you've got radio You've got print media whether that be Magazine now you've got social media You've got digital which is influencer Marketing all of those things I think Web3 falls into that so we're starting To see that Starbucks is a perfect Example it is a part of a web 2 company Starbucks marketing campaign it's a part Of their campaign they will promote Their reward product and program on Different media whether that be radio TV Even merch maybe or whatever it may be But in the end of the day it falls into The marketing mix and that is where the Future of the technology Um being really really instrumental Token getting it being able to prove That I'm a Starbucks customer oh I speak This much with you and allowing them to Have a relationship with me with the Starbucks to have a relationship with me Their customer knowing what I like what I don't like tailor things to me tailor Rewards to me based on a blockchain of

All the transactions I've ever done Where I've bought from and and learning More about me to be able to better serve Me as a person and that that's really What excites me that's not the only use Case I mean with on the show you and I There are so many different use cases we Say provenance when buying a property Your marriage certificate when buying a Expensive watch when buying an expensive Real life artwork all of that can be on The blockchain and then at least proven There's a lot of different things Ticketing is another example that we Spoke of two weeks ago which is amazing You know because it is good for token Gating and music if you want to protect Your royalties you can make it that Literally every time that song is played Online automatically the artist gets Paid and the producer gets paid without Anyone being able to screw anyone over So there's a lot of use cases but Personally I'm most interested in them In the adding value to the consumer web 2 brands that exist already that are Going to integrate it and learn more About their customers and be able to Communicate better with the customers And reward there but what do you want to Like are you trying to cover it as like The pfps like like where do you see Yourself as a content creator or do you Even like do you think that potentially

That might end in a few years There'll always be value to crypto punks And board apps and you know possibly Patchy penguins and and one or two more That will come in Captains has done well Is a new one to come in asuki is Obviously building something they're Building companies behind it but I think The days of the just being popular just Because it is an nft which has worked if Border started as are gone I I think you Need to have it as as a small part of Your of your marketing mix as adding Value in some way to an existing Customer that had a company sorry that Has its own income streams you know in The beginning you could just have a nice Nft people bought it you could live off The world is very well hire a whole team Those days are gone you need a real Business use case Business where would that leave you for Content if if there's only so say There's seven projects left say it's Pudgy 40 Bill Club D guards Utes I don't know who else like Saturday Projects left where does that leave us For Khan like that was my original like Points like with What is the industry though like if You're saying this is going to help the Marketing which I agree with you on all Those points that you said a minute ago Like where does that leave us though to

Make content about That's where I might end up all the big Brands are gonna come to you are going To come to you and it's like we Coca-Cola we gonna be just like we see Gaming companies go with big gaming YouTubers to get the game out there and They they gonna they want to launch the Nft they're going to want a guy like you Either to advise them or help them with Things or things like that I think it's Not going to be so much nft companies I Think it's going to be normal web 2 Companies coming into the space and Adding real value they've already got a Proven business and it's just going to Add on to them as value does that make Sense it makes sense I'm just trying to Figure out what I would be If if we get to a point where all the Blockchain web3 stuff happens behind the Scenes there's nothing to talk about Because people aren't in this like People made this analogy like you don't Ask how your light works or how your Internet works because you don't care so I'm like I'm trying to think if it does Become so easy and and baked into the Back end then hey No One's Gonna care Like they're not going to care about That nft way through part aside from the Business side of it but that leaves us With the content you're like you got to Figure out a way to

Make it so that people care and why Would they care and if we're at a place Where everything's in the back end and We don't notice it what is there to talk About like what is there What I'm most interested in that's what Interests me but I I think the future of It is that we are going into a more Digital world And part of that is the metaverse and Part of that is virtual experiences and Part of that is you know and I do think There is going to be a time where you're Going to want to flex virtually in the Real world so we already see it with Your pfp on Twitter if your pfps are Bored out that that that and and you can Verify that with the hexagon that's a Huge for next now you're going to want To go see your Lady Gaga concerts and She's not in America at the moment she's In somewhere else and you're going to Want to wear your dark sneakers your Virtual night sneakers so I think I Think it's going to evolve into that Sort of thing for you and like if you Asking me where your space could be I Think that's really where it's going to Be yeah that's where you're going to be Covering it that's where it's exciting That's where you know projects and me Too I mean I'm here to advise and up and Whatever but I mean that's that's Another part of it I think it's just

Like the Internet it's like saying Where's the value of the internet there Are so many different things that we use The internet for some we don't even know Right like you and I right now are Broadcasting a large show on the Internet and we don't really know what You've in the internet but there's other Times where you know very well that You're using the internet and that is Part of other things that you're doing So it's just going to become the norm in That people are going to gather more in This 3D metaverse and we're seeing Facebook developing the the Oculus Glasses and where you're literally going To feel like you're there and I think The reason also that we had such a pump Two years ago and I think everyone would Agree with because of Corona we're all Stuck at home we were all craving that That human interaction we couldn't have It and so overnight zoom and teams and And that sort of stuff and if I wish There was a town square where we could Go to and literally see each other Virtually without and and so that's come Down a bit because you know in most Countries it's under control and Restrictions have been put down and People crave now the physical but but They've had a taste of the digital and There's definitely value to it because I Can't get on a plane tomorrow and go see

My favorite artists in America I've got Children I've got a wife I've got a you Know a business I've got clients I and I Can't do that but I can't do it Virtually and I'd love to do that with My favorite artists so I don't like that Answers you but that's that's what I'm Thinking yeah I've just been thinking About it for the last few months because I'm like just trying to figure out which Direction I want to take it which makes The most sense working because it's hard For me to build anything when I don't Have any direction or any clue of sort Of the framework of how it's going to go So I've sort of been like it feels like I'd stand still like of course podcast Has been the top priority because the Sponsor so I was Um you know obviously trying to hold up My end of the bargain or my end of the The deal Um and uh now like that contract's over So we're trying to figure out if we want To do the same thing or keep going or Stop or whatever so now I'm not like Okay if this doesn't continue then like Which direction do I want to take it do I want to get an Oculus and start making A ton of content in that world and Start talking about that but when I Continue the podcast like what do I want To do and so and then that's just been Leading me to sit here and overthink

About videos I need to make videos I Want to make videos I think I should Make and Um that has been the last of us so I I Think my advice to you if you're able to And I don't know if you're able to is to Really focus on what you have a passion In because that passion will come Through in your videos and you actually Gave me that advice remember you said Like do a thing about a twin parenting With nfts or stuff you know something Even if it's a small Niche I think I Think that's I think trying to always Figure out what the most popular thing Is going to be is a Fool's game I think You should find what you really are Passionate about within the space Whether that be gaming whether that be Trading whether that be coins whether That be nfts whatever or a mixture of All of it and and make their content Because people see your excitement and And that will naturally lead to Opportunities that you can't even Picture because a guy's going to be Watching and see Jesus this guy's really Really pumped about meme coins I want to Launch a meme point I'm taking him on as A 50 partner and and we're going to Launch it together or whatever but but There's got to be that legitimate I Think people see through crap I really Do I mean not not only on YouTube I just

Think in general so so whatever you Really passion in about that's what you Should focus on and that's also I don't Know if you've noticed but the shows of The last couple of I'd say six or seven Weeks with you and I I've really dialed Down the crypto related stuff and I'm Focusing just on mostly nft projects Really because NF teas is my passion More I'm not a I'm not a crypto Trader I See the opportunity there it's a huge Casino people can make huge amounts but That's not really my thing the thing That I really love is blockchain Technology that's it and that's what I'm Going to focus on and you know if that Resonates with people great and if not Great I mean you I I do think people Will see that this is genuinely yeah I Feel and over time I'll get respect for That and and the right people will Approach me with the right things uh you Know so that would be my advice for you Is is it really whatever you enjoy and Interests you that within the space Builds on that and the rest will follow Yeah yeah because I was also looking at Like what I want my target audience to Be like who am I trying to Target what's The goal of the content I think I've Just been uh Don't overthink it yeah maybe don't you Know you know I mean remember with me And you just remember one thing when I

Uh reached out to you I was a fan of Yours and and and it wasn't it wasn't Necessarily even the content that it was It was just asked maybe I mean I haven't Really even thought about it maybe I Just identified with a god being honest And building and being himself online And I think if you lose that if it's so Much about just trying to find where Everyone is it's not worth it I think You just got to be that just be that Complete as you see what you get don't Tell people what they want to hear if You disagree with the if Elon Musk comes On your podcast and you disagree with Him tell him you disagree that's what I Loved about you you know and that's what I loved and I still love that about you You tell me all the time it doesn't Matter that I've got a business another 40 and you 25 and you don't yeah I've Got three kids I'll say something you Said to me Philip I completely disagree And that's what I love about you that's What your viewers love about you so just Be just be real is my advice and and the Best way to do that is find what you're Passionate about and focus on whatever That is and be real about it and and the Rest will follow Yeah can we get a mic drop or something Fam or a like or a retweet or something Jesus Christ I'll drop a mark yeah thank You I'll drop a mark because this

Freaking mic This freaking mic uh it's quite a long Story but it doesn't work when I'm gonna Do it the way I'm doing it I have to use These for now it says Safari doesn't yet Um allow this access but if I try to Move to an another browser then I have Additions but either way that's a story For another day yeah okay I hope that Helped my brand I'm always available One-on-one if you

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